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Heart of the Mother Road

Santa Rosa, NM: The City of Natural Lakes

Santa Rosa, NM: The City of Natural Lakes

Regular price $19.99 USD
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Part of Our Route 66 Everytown Collection – Santa Rosa Edition

Dive into desert waters with this ultra-soft unisex jersey tee, expertly spun from 100% Airlume-combed, ring-spun cotton. Bearing the refreshing slogan "City of Natural Lakes," our Santa Rosa, New Mexico design salutes the oasis town where the Mother Road meets the deep blue of the desert.  

Perfect for divers, scuba buffs, and collectors of our exclusive Route 66 Everytown Collection, capturing the cool promise of a high-plains mirage come true.

Shop now at Heart of The Mother Road and enjoy FREE SHIPPING on all orders over $25.

About Santa Rosa, New Mexico: A Desert Oasis on the Mother Road

Santa Rosa grew from the Pecos River’s edge in 1901, when the Chicago, Rock Island & Pacific Railroad reached a quiet settlement once known as La Laguna. What set it apart was water: clear, cold, and endless. Beneath the dry plains, an ancient limestone aquifer fed a string of artesian lakes that shimmered against the red-rock desert.

The most famous is the Blue Hole: a natural wonder plunging 80 feet deep with 61-degree crystal-clear water. Since 1926, when Route 66 first rolled through, travelers have stopped here to swim, dive, and cool off before heading west. Call it nature's original cold plunge.

In the 1930s and 1940s, Santa Rosa buzzed with life. Neon motor courts promised rest to weary travelers. The Club Café served hot meals and pie for hungry tourists. At Park Lake, kids bounced on floating trampolines. Fishermen cast lines into Perch Lake while freight trains echoed through the canyon walls. It was magical.

Even today, the magic lingers. Vintage signs still glow at dusk. The Route 66 Auto Museum gleams with chrome and nostalgia. And the Blue Hole Convention Center draws scuba divers and freedivers chasing world records in that same perfect pool.

 So take the plunge. Cruise the brick-paved Route 66 alignment downtown. Bite into a green-chile burger at a roadside diner. In Santa Rosa, the desert itself invites you to dive in and discover something truly unforgettable on the Main Street of America.

Product Features:

  • 100% Airlume combed and ring-spun cotton for premium softness
  • Side seams for added structure and durability
  • Tear-away label for comfort
  • Classic crew neckline with a flattering unisex fit - true-to-size for all day comfort (see size chart for details)
  • Fulfilled in the USA

Care Instructions:

  • Machine wash: cold (max 90°F / 30°C)
  • Tumble dry: low heat
  • Non-chlorine bleach as needed
  • Iron or steam: medium heat
  • Do not dry clean
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