About Us
About Heart of the Mother Road LLC
Heart of the Mother Road LLC celebrates the spirit of America’s legendary Route 66 with original T-shirts, mugs, hoodies and souvenirs inspired by every town along the Mother Road. Featuring over 300 made-to-order products, including our signature Route 66 Everytown Collection, we offer the largest Route 66 t-shirt selction anywhere in the World.
About Heart of the Mother Road
Heart of the Mother Road celebrates the enduring legacy of Route 66: America's most iconic highway and the legendary "Mother Road" that connected a nation and inspired countless generations of travelers.
Stretching 2,448 miles from Chicago to Santa Monica, Route 66 became more than just a road. It was a symbol of freedom, adventure and the American Dream itself. For nearly a century, it carried migrants, servicemen, families and dreamers westward through the heartland of America. Today, that spirit lives on through our exclusive designs, storytelling and commitment to preserving authentic Route 66 heritage.
The Route 66 Everytown Collection: Every Town. Every Story.
We're creating what may be the world's largest dedicated Route 66 apparel collection. The Route 66 Everytown Collection features over 300 unique designs: one for virtually every city, town, village, hamlet and ghost town along the historic highway's eight-state journey through Illinois, Missouri, Kansas, Oklahoma, Texas, New Mexico, Arizona and California.
Each design is a tribute to a specific community: its landmarks, legends, local lore and the people who kept the Mother Road alive. From thriving main streets to fading ghost towns, every location tells a story worth wearing.
Now you can carry a piece of Route 66 history with you, wherever your own journey takes you.
Where History Meets Design
We don't just create apparel. We preserve stories. Every product in our collection includes carefully researched historical narratives that bring each town's unique role in the Route 66 epic saga to life. Discover the neon-lit diners that fed travelers for decades, the family-owned motor courts that offered rest along the way, the quirky roadside attractions that sparked joy and the communities that became the backbone of the Main Street of America.
From the iconic to the forgotten, we revive the people, places and moments that made Route 66 legendary. No two stops along the Mother Road are the same and neither are our designs.
Beyond Apparel: A Complete Route 66 Experience
While our collection started with premium T-shirts, we're constantly expanding to bring you a full range of Route 66 merchandise and collectibles. Our growing catalog now includes:
- Hoodies and sweatshirts for cooler road trips
- Coffee mugs and drinkware for your daily commute or campsite
- Tank tops for summer travels
- Kids' and infant apparel to share the Route 66 legacy with the next generation
- Pet apparel for four-legged co-pilots
- Collectible souvenirs including keychains, ornaments, magnets, and more
New products are added weekly, each designed with the same attention to detail and historical authenticity that defines our brand. Whether you're planning your first Route 66 road trip or you're a seasoned collector of vintage Americana, we're building a complete archive of Mother Road culture, in wearable, displayable and giftable form.
Join the Route 66 Community
The journey doesn't end at checkout. Follow our blog for in-depth Route 66 travel guides, updates on centennial celebrations, preservation efforts, hidden gem discoveries and behind-the-scenes stories about the highway that changed America. Connect with fellow travelers, learn about restoration projects and stay updated on Route 66 news and events happening along the historic corridor.
Whether you've driven every mile of the Mother Road or you're simply captivated by the romance of vintage highways and classic Americana, Heart of the Mother Road invites you to celebrate the road that built modern America: one town, one story and one design at a time.