Part of Our Route 66 Everytown Collection – Bard Edition
Embrace the haunting beauty of the Mother Road with this ultra-soft unisex jersey tee, crafted from 100% Airlume combed and ring-spun cotton. Featuring the stark slogan "Population: 0," this shirt honors Bard, New Mexico: a forgotten stop that once offered a brief, welcoming light along Historic Route 66.
Perfect for Mother Road wanderers, dedicated history buffs and collectors of our exclusive Route 66 Everytown Collection, ensuring the memory of the town of Bard lives on in every thread.
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About Bard, New Mexico: A True Ghost Town on the Mother Road
Tucked away along the windswept plains of eastern New Mexico between Glenrio and Tucumcari, Bard is now little more than a whisper in the prairie grass, as you zip east towards Texas.
Once a modest ranching community, it served as a vital pit stop for early highway travelers needing fuel, cold drinks and a quick break from the endless asphalt. Bard's time in the spotlight was short. As traffic patterns shifted and services consolidated into larger towns, Bard quietly faded away.
Today, Bard stands as a true ghost town. The population sign reads zero, leaving behind nothing but scattered ruins, abandoned structures and the quiet but steady hum of history. It serves as a stark reminder of how fast fortunes rose and fell along America's Main Street.
For anyone who loves exploring the forgotten corners of the road, Bard represents the raw, unfiltered soul of Route 66. It's a place where the population sign starkly reads zero, but the indelible echoes of history remain for those willing to listen.
Product Features:
- 100% Airlume combed and ring-spun cotton for premium softness
- Side seams for added structure and durability
- Tear-away label for comfort
- Classic crew neckline with a flattering unisex fit - true-to-size for all day comfort (see size chart for details)
- Fulfilled in the USA
Care Instructions:
- Machine wash: cold (max 90°F / 30°C)
- Tumble dry: low heat
- Non-chlorine bleach as needed
- Iron or steam: medium heat
- Do not dry clean
