Part of Our Route 66 Everytown Collection – Bard Edition
Embrace one of the Mother Road's most haunting stops with this ultra-soft unisex jersey tee, expertly crafted from 100% Airlume combed and ring-spun cotton. Featuring the stark slogan "Population: 0," this design profoundly honors Bard, New Mexico: a forgotten ghost town that once offered a brief glimmer of life along Historic Route 66.
Perfect for Mother Road wanderers, dedicated history buffs, and collectors of our exclusive Route 66 Everytown Collection, ensuring the memory of Bard lives on in every thread.
Shop now at Heart of The Mother Road and enjoy FREE SHIPPING on all orders over $25.
About Bard, New Mexico: A True Ghost Town on the Mother Road
Hidden along the quiet, windswept plains of eastern New Mexico, Bard is now little more than a whisper of history. Once a modest ranching community, it briefly served as a vital stop for early travelers on Route 66, offering a handful of essential services to those crossing the vast, open spaces between Texas and Tucumcari.
But Bard's life on the Mother Road was tragically short-lived. As highway traffic patterns shifted and services consolidated in larger nearby towns, Bard slowly, inevitably emptied out.
Today, it stands as a true ghost town, with no residents and only scattered, silent ruins to mark its place in time. The relentless wind whispers through abandoned buildings and empty lots, serving as a powerful reminder of how quickly fortunes could rise and dramatically fall along America's most famous highway.
For those who love exploring the forgotten corners of the Mother Road, Bard is a stark yet profoundly fascinating stop. It's a place where the population sign starkly reads zero, but the indelible echoes of history remain for those willing to listen.
Product Features:
- 100% Airlume combed and ring-spun cotton for premium softness
- Side seams for added structure and durability
- Tear-away label for comfort
- Classic crew neckline with a flattering unisex fit - true-to-size for all day comfort (see size chart for details)
- Fulfilled in the USA
Care Instructions:
- Machine wash: cold (max 90°F / 30°C)
- Tumble dry: low heat
- Non-chlorine bleach as needed
- Iron or steam: medium heat
- Do not dry clean
