Part of Our Route 66 Everytown Collection – Zuzax Edition
Cap off the alphabet (and your wardrobe) with this ultra-soft unisex jersey tee, expertly spun from 100% Airlume-combed, ring-spun cotton. Stamped across the front is the playful slogan "Alphabetically Last on Route 66," saluting Zuzax, New Mexico: the quirky foothills stop whose invented name guaranteed it the final slot in every phone book and road guide.
Perfect for sign-collecting shutterbugs, trivia buffs, marketers and the die-hard fans of our exclusive Route 66 Everytown Collection, allowing you to wear the exclamation point at the end of America's most famous highway.
Shop now at Heart of The Mother Road and enjoy FREE SHIPPING on all orders over $25.
About Zuzax, New Mexico: A Roadside Exclamation Point
Perched at 6,585 feet in the piñon-studded foothills 11 miles east of Albuquerque, Zuzax didn't evolve. Rather, it was invented. In 1956, entrepreneur Herman "Tink" Adams opened a hot-pink curio shop and christened it with a made-up word designed to do two things: guarantee the last listing in every phone book and top every "oddest places in America" list.
The gambit worked brilliantly. Motorists cruising old Route 66 (now NM 333) couldn't resist the lure of a place that sounded like a sneeze and looked like a Southwestern fever dream.
Roadside Attraction Gold
Families piled out of station wagons to browse moccasins and jackalope postcards, ride the novelty chair lift up the juniper-covered slope and snap photos beneath the giant Z-emblazoned sign.
Billboards for miles shouted Zuzax's alphabetical boast, pulling travelers off the two-lane for cold sodas, turquoise jewelry and one last tank of gas before tackling the steep climb through Tijeras Canyon into Albuquerque. For two decades, Zuzax was exactly what Route 66 promised—pure roadside whimsy with a business model.
The Name That Wouldn't Die
Though the trading post closed decades ago and suburban homes now carpet the foothills, Zuzax refuses to disappear. Exit 178 on Interstate 40 still flashes the name in bold green letters, earning curious smiles from coast-to-coast travelers as the Sandia Mountains rise ahead. It's proof that on the Mother Road, a clever name, a splash of pink paint, and shameless self-promotion could make a store become immortal, even if the place itself is now long gone.
Product Features:
- 100% Airlume combed and ring-spun cotton for premium softness
- Side seams for added structure and durability
- Tear-away label for comfort
- Classic crew neckline with a flattering unisex fit - true-to-size for all day comfort (see size chart for details)
- Fulfilled in the USA
Care Instructions:
- Machine wash: cold (max 90°F / 30°C)
- Tumble dry: low heat
- Non-chlorine bleach as needed
- Iron or steam: medium heat
- Do not dry clean
