• Black retro Route 66 unisex jersey tee with Montoya, NM: "Home of the Richardson Store" design
  • Floating mockup of aqua retro Route 66 unisex jersey tee with Montoya, NM: "Home of the Richardson Store" design
  • Imperial sizing chart for the ultra-soft, collectible Route 66 unisex tee in the Route 66 Everytown Collection
  • Metric sizing chart for the ultra-soft, collectible Route 66 unisex tee in the Route 66 Everytown Collection
  • Black heather retro Route 66 unisex jersey tee with Montoya, NM: "Home of the Richardson Store" design
  • Vintage black retro Route 66 unisex jersey tee with Montoya, NM: "Home of the Richardson Store" design
  • Dark grey heather retro Route 66 unisex jersey tee with Montoya, NM: "Home of the Richardson Store" design
  • Heather navy retro Route 66 unisex jersey tee with Montoya, NM: "Home of the Richardson Store" design
  • Heather military green retro Route 66 unisex jersey tee with Montoya, NM: "Home of the Richardson Store" design
  • Leaf retro Route 66 unisex jersey tee with Montoya, NM: "Home of the Richardson Store" design
  • Turquoise retro Route 66 unisex jersey tee with Montoya, NM: "Home of the Richardson Store" design
  • Aqua retro Route 66 unisex jersey tee with Montoya, NM: "Home of the Richardson Store" design
  • Heather true royal retro Route 66 unisex jersey tee with Montoya, NM: "Home of the Richardson Store" design
  • Team navy retro Route 66 unisex jersey tee with Montoya, NM: "Home of the Richardson Store" design
  • Heather team purple retro Route 66 unisex jersey tee with Montoya, NM: "Home of the Richardson Store" design
  • Heather raspberry retro Route 66 unisex jersey tee with Montoya, NM: "Home of the Richardson Store" design
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Heart of the Mother Road

Montoya, NM: Home of Richardson Store

Montoya, NM: Home of Richardson Store

$19.99 USD
$19.99 USD
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Part of Our Route 66 Everytown Collection – Montoya Edition

Channel the rugged romance of the High Plains with this ultra-soft unisex jersey tee, expertly spun from 100% Airlume-combed, ring-spun cotton. Showcasing the proud slogan "Home of the Richardson Store," our Montoya design honors the unique cluster of hand-cut sandstone buildings that once anchored this tiny cattle-shipping town on the Mother Road.

Perfect for ghost-town explorers, architecture buffs, and collectors of our exclusive Route 66 Everytown Collection, allowing you to carry a slice of New Mexico's frontier ingenuity wherever you roam.

Shop now at Heart of The Mother Road and enjoy FREE SHIPPING on all orders over $25.

About Montoya, New Mexico: A Stone Oasis on the Mother Road

Established in 1902 as a siding on the Chicago, Rock Island & Pacific Railroad, Montoya quickly became a vital outpost for ranchers trailing cattle off the vast Bell Ranch and the windswept Llano Estacado.

Richardson Square

Local entrepreneur J.A. Richardson cemented the town's place in history when he quarried rose-colored sandstone from nearby mesas to build a striking complex of storefronts, a garage, and his family residence. 

Known today as Richardson Square, these fortress-like walls and graceful arched parapets offered weary cowboys, homesteaders, and later Route 66 travelers a solid refuge from blistering sun and relentless prairie winds. 

When Route 66 arrived in 1926, Richardson's general store became a lifeline for cross-country motorists: pumping gasoline, stocking groceries and serving ice-cold sodas. Families picnicked beneath shade cottonwoods, swapped stories with ranch hands at the pump and mailed postcards from the tiny post office tucked inside the stone walls.

Montoya Today

Though Interstate 40 bypassed Montoya in the 1950s, Richardson Square still stands sentinel on the plains, its weathered keystones and fading "GARAGE" sign echoing with memories of Model T's, freight wagons, and westbound dreamers. 

Pull off the old two-lane highway, walk the sun-cracked sidewalks between Richardson's home and trading post, and listen for the ghosts of hoofbeats and rumbling engines that once filled this high-desert crossroads.

Your Montoya tee is a tribute to Richardson Square's enduring stone and to the grit of those who built, traveled, and dreamed along the Main Street of America.

Product Features:

  • 100% Airlume combed and ring-spun cotton for premium softness
  • Side seams for added structure and durability
  • Tear-away label for comfort
  • Classic crew neckline with a flattering unisex fit - true-to-size for all day comfort (see size chart for details)
  • Fulfilled in the USA

Care Instructions:

  • Machine wash: cold (max 90°F / 30°C)
  • Tumble dry: low heat
  • Non-chlorine bleach as needed
  • Iron or steam: medium heat
  • Do not dry clean
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